“you should make sure your metrics meet the ‘3 A’s test’ where your metrics are actionable, accessible, and auditable.” They must be actionable in that they provide clear guidance for strategic and managerial decisions, and in being clearly related to the success of the business. They must be accessible in that they are comprehensible to the people who gather and use the information. And they must be auditable in the sense that they are real and meaningful—based on clean, accurate data, precisely defined, and reflecting the reality of the business as perceived by users.
