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Metrics then must sensitively gauge the ongoing engagement of users and the degree to which they continue to discover new ways to create value on the platform. It’s crucial to measure and track the degree to which both producers and consumers are repeatedly participating in the platform and increasing their participation over time.
Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You
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