in an age of “hypercompetition” (D’Aveni’s term), sustainable advantage is illusory. Technological advances drive shorter and shorter cycle times on everything from “microchips to corn chips, software to soft drinks, and packaged goods to package delivery services.”10 Connecting across the Internet also allows firms to redraw industrial and geographic boundaries so that stable, slow-moving oligopolies fall to nimbler competitors attacking with new tools and technologies.
