Marshall

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The innovators who hope to create the great new platforms of the future need to focus on the core interactions in the marketplaces they hope to conquer, and analyze the barriers that limit them. Overcoming those barriers will enable the building of platform-based ecosystems in those markets.
Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You
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