The problem was that consumers who visited Zvents expected to find a comprehensive listing of local events. If only a few of the available options were included, the interest of users would quickly evaporate. Which meant that Zvents didn’t have much leverage over the event organizers they hoped to charge. If they’d threatened organizers with having their listings pulled, the threats would have no teeth, since the whole value of Zvents lay in the completeness of its listings. Charging producers for access to the platform wasn’t going to work.
