If you’re curious what all the hubbub surrounding big data and machine learning is about and suspect that there’s something deeper going on than what you see in the papers, you’re right! This book is your guide to the revolution. If your main interest is in the business uses of machine learning, this book can help you in at least six ways: to become a savvier consumer of analytics; to make the most of your data scientists; to avoid the pitfalls that kill so many data-mining projects; to discover what you can automate without the expense of hand-coded software; to reduce the rigidity of your
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