Ads are actually really simple formulas: Promise (You will be happy if you buy Coke!), Proof (All of these people are happy and they drink Coke!), Price ($4.99 for a twelve-pack! Here’s a coupon for $1 off!). Or, Problem (Got acne?), Solution (We can cure your acne!), Call to Action (Call 1-800-ACNE today!).
