we must realize that no amount of yelling or cajoling by the conscious mind can ever change the behavioral “tapes” programmed into the subconscious mind. Once we realize the ineffectiveness of this tactic, we can quit engaging in a pitched battle with the subconscious mind and take a more clinical approach to reprogramming it. Engaging the subconscious in battle is as pointless as kicking the jukebox in the hope that it will reprogram its playlist.

