Figure out where your potential customers are hanging out online. They could be on major platforms, on niche platforms, or on some combination thereof. Then embark on a strategy to target these existing platforms. Create a feature specifically to fill a gap for that platform’s users. Large companies have been built on the back of each major social platform by filling gaps with features that the platform was not providing itself. Focus on new and untapped platforms. Or try new aspects of major platforms because there is less
