Traction: How Any Startup Can Achieve Explosive Customer Growth

by Gabriel Weinberg

Search Engines—Simply search for things like “top blogs for x” or “best x blogs.” YouTube—Doing a simple search for your product keywords on YouTube shows you the most popular videos in your industry. These videos are often associated with influencers who have blogs, and you can use references to their videos as icebreakers to start building relationships with them. This tactic can be applied to other video sharing sites, such as Vimeo and Dailymotion. Delicious—Delicious allows you to use keywords to find links that others have saved, which can unearth new blogs. Twitter—Using Twitter search is another easy way to find blogs in a niche. You can also use tools like Followerwonk and Klout to determine the top Twitter accounts in your industry. Social Mention—Social Mention helps you determine the sites that have the most frequent mentions for your keywords. Talk to People—The most effective way to figure out what your target audience is really reading online is by asking them directly!