Personalize your email marketing messages. Email marketing is a personal traction channel. Messages come into your inbox along with email from your friends and family. Build an email list of prospective customers whether you end up focusing on this traction channel or not. You can utilize email marketing at any step of your relationship with a customer, including customer acquisition, activation, retention, and revenue generation. Set up a series of automated emails. Often called life cycle or drip sequences, this technique works best when the series of emails adapts to how people have
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