Traction: How Any Startup Can Achieve Explosive Customer Growth

by Gabriel Weinberg

or Twitter ad campaign. Use their targeting capabilities to target two niche audiences that you think would really convert well. You can get very specific here, and you should. On Twitter, advertise against Twitter handles you think are directly related to your product (like industry leaders, aggregators, or even competitors). For Facebook, advertise against complementary affinity groups. If there are local areas you have a hunch would work better, for example, certain cities, then restrict your ads further to those areas. Make sure you try a few different images in your ads, as the image can have a major effect on performance. Offline Ads—Advertise on a niche podcast. With these advertisements, the host usually reads your copy directly to his listeners. It needs to be niche enough where you think the audience would really like your offer, but still small enough where it is reasonably priced (as podcast ads can get expensive for larger audiences). Alternatively,