There are three reasons why founders ignore potentially profitable traction channels: Out of sight, out of mind. Startups generally don’t think of things like speaking engagements because they are usually out of their field of vision. Some founders refuse to seriously consider channels they view negatively, like sales or affiliate marketing. Just because you hate talking on the phone doesn’t mean your customers do. Bias against schlep—things that seem annoying and time-consuming. Channels like business development and trade shows often fall into this category.
