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Tahereh Falahatgar Etminani

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Fat-head Strategy To determine if a fat-head SEO strategy is worthwhile, first research what terms people use to find products in your industry, and then see if the search volumes are large enough to move the needle. Google currently provides a useful tool for this process called Keyword Planner (part of Google AdWords). You can type in search terms that describe your products and then see the search volumes for these terms. You can also get keywords by looking at your competitors’ Web sites and seeing what words they use in their home page titles and headers.
Traction: How Any Startup Can Achieve Explosive Customer Growth
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