Traction: How Any Startup Can Achieve Explosive Customer Growth

by Gabriel Weinberg

Internet retailers on its platform. It is also somewhat pricey: it costs upward of $2,000 to sell your product through its network. This high cost, combined with the fact that CJ curates both affiliates and publishers for performance, creates a high level of quality in its network. ClickBank—The leading platform for anyone selling digital products online (courses, e-books, digital media). ClickBank is relatively cheap to start with, as you need to pay only $50 to list a product on its platform. Affiliate.com—Affiliate.com promises a very strict affiliate approval process, which it claims means higher-quality traffic for its advertisers. Pepperjam—Started by Kris Jones (whom we interviewed for this chapter), the Pepperjam Exchange encompasses multiple channels (mobile, social, offline retail, print, etc.). Pepperjam promotes its customer support and transparency as selling points for its network, which costs $1,000 to join. ShareASale—This affiliate network has more than 2,500 merchants and allows advertisers to be flexible in determining commission structures. It costs