Traction: How Any Startup Can Achieve Explosive Customer Growth

by Gabriel Weinberg

about $500 to get started. Adknowledge—Adknowledge offers traditional ad-buying services in addition to affiliate campaigns. It also works in mobile, search, social media, and display advertising, giving advertisers access to affiliate and CPC outlets through one platform. LinkShare—LinkShare helps companies find affiliates and builds lead-gen programs for them. Companies like Macy’s, Avon, and Champion use them to manage affiliate programs. MobAff—MobAff is a mobile affiliate network that utilizes SMS, push notifications, click to call, mobile display, and mobile search to drive conversions for its advertisers. Neverblue—Neverblue is targeted toward advertisers that spend more than $20,000 per month. It also works with its advertising partners on their advertisements and campaigns. It counts Groupon, eHarmony, and Vistaprint as some of its clients. Clickbooth—Clickbooth uses search, email, and many Web sites to promote brands like DirecTV, Dish Network, and QuiBids. RetailMeNot, Inc. (formerly WhaleShark Media)—