Getting links is often more difficult because it involves people outside of your company. Here are some ways to build links: Publicity—when you are covered by online publications, reporters will link to your Web site. Product—with some products, you can produce Web pages as part of your product that people naturally want to share. A great example is LinkedIn profile pages. Content marketing—creating strong, relevant content that people want to read, and thus share. Widgets—giving site owners useful things to add to their sites, which also contain links back to yours.
