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The … solution to solving the Law of Shitty Click-Throughs, even momentarily, is to discover the next untapped marketing [strategy]…. If you can make these [strategies] work with a strong product behind [them], then great. Chances are, you’ll enjoy a few months if not a few years of strong marketing performance before they too slowly succumb.
Traction: How Any Startup Can Achieve Explosive Customer Growth
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