Michael Michael

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Some people said it was too expensive. I think for some people that was an issue, but I think it comes down to being able to prove value. Since it was unproven, they just didn’t know if they were going to spend that $500, plus airfare and hotel, and it would just be a crappy or mediocre conference. Once the first year proved itself, suddenly people were saying we need to raise the price—people have no issue with the price now.
Traction: How Any Startup Can Achieve Explosive Customer Growth
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