Unconventional PR tactics can have incredible returns on investment. Half.com spent $70,000 and made two hires to generate hundreds of articles and more than 40 million impressions. Dollar Shave Club acquired more than twelve thousand customers with a short video that cost $5,000. Hipmunk received thousands of Facebook likes from a chipmunk-drawing contest that cost the company $500. Blendtec increased its sales by over 500 percent after starting the Will It Blend? series.
