Michael Michael

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In your company, your milestones will be different, but the point is to be critical and strategic in deciding what to include. That’s why it is called the Critical Path. For example, you may think that to reach your traction goal you will need to hire three people, add features A, B, and C to your product, and engage in marketing activities X, Y, and Z. These are the milestones you need to do to get where you want to go. Do you really need feature C or marketing activity Y? This is where founders often mess up: by focusing their limited company resources on things off Critical Path. You are ...more
Traction: How Any Startup Can Achieve Explosive Customer Growth
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