Michael Michael

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Unfortunately, a common occurrence is that the quality of communities starts out strong but gets diluted over time as evangelists either leave or get drowned out by newer community members. This decline in the overall quality of the community causes more good people to leave, which creates a downward spiral from which many communities don’t recover. To prevent this negative cycle, it is important to focus on quality early on and set standards that can be maintained as the community grows. When quality remains high, many communities become an essential asset for the managing company or ...more
Traction: How Any Startup Can Achieve Explosive Customer Growth
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