Traction: How Any Startup Can Achieve Explosive Customer Growth

by Gabriel Weinberg

Chris pitched all kinds of deals during his time at Delicious, the social bookmarking site. While he was there, he worked on deals with The Washington Post, Mozilla, and Wikipedia to integrate Delicious tags. Delicious approached its potential partners with a clear idea of how each of them would benefit from a partnership. For The Washington Post, the value proposition was to use Delicious’s social bookmarks to optimize content for social media. The Washington Post’s decision to partner was made even easier because it was a simple integration with very little downside. After Delicious integrated with The Washington Post, the number of sites interested in a Delicious extension skyrocketed because of the Post’s role as a media leader.