With tools like Vero and Customer.io, automating these messages is easy. For example, you can use these tools to send an email to people who have not activated their account within three days of signing up for a free trial. You can also use initial emails to get customer feedback. Colin sends each new Customer.io signup an automated, personal email thirty minutes after they sign up. Here’s the email: Subject: Help getting started? Hey {{ customer.first_name }}, I’m Colin, CEO of Customer.io. I wanted to reach out to see if you need any help getting started.
