Your preparation for a trade show will determine how successful you will be. This is one of the few times during the year when nearly everyone in your industry is in one place; you’ll want to be at your best. To prepare, make a list of key attendees you want to meet at the trade show. Then schedule meetings with them before you attend the event. Brian sent well-researched emails explaining what SureStop did and how its technology could benefit the people he wanted to meet. He also attached a one-pager with more information about the company. This strategy allowed him to meet the people he
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