I think the overarching thing for marketing is [startups] need to try more things, and fail faster and more quickly…. Trying all of this stuff and seeing what works is paramount. The tried and true approaches like Facebook and AdWords are so crowded now. People need to think about doing things that don’t scale. Early on when you’re trying to get those first one thousand customers, you have to do things that don’t scale. You have to take more risks.
