Digitized, exploiting the ability to share information at the speed of light Deceptive, because their growth, being exponential, is hidden for some time and then seems to accelerate almost out of control (we will look at exponential growth in chapter 5) Disruptive, because they steal huge chunks of market share from incumbents Dematerialized, in that much of their value lies in the information they provide rather than anything physical, which means their distribution costs can be minimal or zero Demonetized, in that they can provide for nothing things which customers previously had to pay for
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