To achieve personal meaning, he says, one must transcend subjective pleasures by doing something that “points, and is directed, to something, or someone, other than oneself . . . by giving himself to a cause to serve or another person to love.” Frankl himself chose to focus on his parents by staying in Vienna when he could have had safe passage to America. While he was in the same concentration camp as his father, Frankl managed to obtain morphine to ease his father’s pain and stayed by his side during his dying days.