The Go-Giver: A Little Story About a Powerful Business Idea
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“Everyone likes to be appreciated,” said Ernesto. “And that’s the Golden Rule of business,” added Pindar. “All things being equal—” Ernesto finished the phrase: “—people will do business with and refer business to those people they know, like and trust.”
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“Your true worth is determined by how much more you give in value than you take in payment.”
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“exceed people’s expectations, and they’ll pay you even more.”
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“All the great fortunes in the world have been created by men and women who had a greater passion for what they were giving—their product, service or idea—than for what they were getting.
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“It’s not about seeing. It’s about doing.”
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“Your income is determined by how many people you serve and how well you serve them.”
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Your compensation is directly proportional to how many lives you touch.”
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Being broke and being rich are both decisions. You make them up, right up here.”
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What you focus on is what you get.
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“Sometimes you feel foolish, even look foolish, but you do the thing anyway.”
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develop a network.”
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“Now, by a network I don’t necessarily mean your customers or clients. I mean a network of people who know you, like you and trust you. They might never buy a thing from you, but they’ve always got you in the backs of their minds.”
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“Your influence is determined by how abundantly you place other people’s interests first.”