The Go-Giver: A Little Story About a Powerful Business Idea

by Bob Burg

“Ultimately, the world treats you more or less the way you expect to be treated.”

or we behave as we are treated

Your true worth is determined by how much more you give in value than you take in payment.

“Your income is determined by how many people you serve and how well you serve them.”

“Stop keeping score.” Joe blinked. “How—how do you mean?” Sam settled back into his chair. “Just that. Don’t keep track. That’s not networking—that’s poker. You know how people say ‘win-win’?”

“When you base your relationships—in business or anywhere else in your life—on who owes who what, that’s not being a friend. That’s being a creditor.”

“The point is not what you do. Not what you accomplish. It’s who you are.”

Be not do?