The Go-Giver: A Little Story About a Powerful Business Idea

by Bob Burg

“Most of us have grown up seeing the world as a place of limitation rather than as a place of inexhaustible treasures.

“Ultimately, the world treats you more or less the way you expect to be treated.”

“The first question should be, ‘Does it serve? Does it add value to others?’ If the answer to that question is yes, then you can go ahead and ask, ‘Does it make money?’”

“It also means there are no limitations on what you can earn, because you can always find more people to serve.

Whoever said being anxious gets more accomplished?”

“Have you ever wondered what makes people attractive? I mean, genuinely attractive? Magnetic?” He pushed on the big glass door and they walked outdoors into the warm September day. “They love to give. That’s why they’re attractive. Givers attract.”

“What I’m here to sell you on is you. “People, remember this: no matter what your training, no matter what your skills, no matter what area you’re in, you are your most important commodity. The most valuable gift you have to offer is you.