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“A bad restaurant,” Ernesto went on, “tries to give just enough food and service, both in quantity and quality, to justify the money it takes from the customer. A good restaurant strives to give the most quantity and quality for the money it takes. “But a great restaurant—ahh, a great restaurant strives to defy imagination! Its goal is to provide a higher quality of food and service than any amount of money could possibly pay for.”
The Go-Giver: A Little Story About a Powerful Business Idea
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