‘Whatever it is you sell,’ he told us, ‘even if it’s a mundane commodity that everyone else is selling, too, whether it’s real estate, insurance or hot dogs,’” and with a chill, Joe realized that Ms. Davenport was talking about the man sitting next to him, “‘whatever it is,’ he said, ‘you can excel by adding value. If you need money,’ he said, ‘add value. And if you need a lot of money, add a lot of value.’
