The algorithms we drive when we use Google, Facebook, or the latest analytics suite are a bit like a black limo with tinted windows that mysteriously shows up at our door one night: Should we get in? Where will it take us? It’s time to get in the driver’s seat. Knowing the assumptions that different learners make will help us pick the right one for the job, instead of going with a random one that fell into our lap—and then suffering with it for years, painfully rediscovering what we should have known from the start. By knowing what learners optimize, we can make certain they optimize what we
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