If we want to protect the environment, and we go to a corporate executive with the attitude, “You know, you are really a killer of the planet, you have no right to abuse the land in this way,” we have severely impaired our chances of getting our needs met. It is a rare human being who can maintain focus on our needs when we are expressing them through images of their wrongness. Of course, we may be successful in using such judgments to intimidate people into meeting our needs. If they feel so frightened, guilty, or ashamed that they change their behavior, we may come to believe that it is
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