Aren’t goji berries expensive, though? In natural foods stores, they can go for twenty dollars a pound, but in Asian supermarkets, you can buy them as “Lycium” berries, and they’re even cheaper than raisins. So, however you used to eat raisins—as a snack, in baked goods, in your breakfast cereal or oatmeal, whatever—I recommend you make the switch to gojis.