To my delight they agreed. Today, not only do two New York City bus lines stop right at the front of the store, so does an IKEA-financed free ferry to and from Manhattan, as do free buses from nearby subway stations. The result is a little discombobulating: a hugely successful branch of IKEA has a parking lot that is always half empty.c
If only more companies would realize this. A lot of customers come via bus, if you can incentivize a bus stop, you will have more, smaller trips, but on bigger margin items due to the weight penalty to buy groceries and transport via bus.
