Matthew Ackerman

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Second, because no one knows the ultimate market for the product or how it will ultimately be used, we must design a product platform in which feature, function, and styling changes can be made quickly and at low cost.
Matthew Ackerman
More elements, adding functionality/benefits to a minimum utility model set no extra cost to increase market adoption and potential
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
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