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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, by Clayton M. Christensen

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The other option would be to create an independent organization and embed it among emerging customers that do need the technology.
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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
by Clayton M. Christensen
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