Stanford Professor Robert Burgelman, whose work is extensively cited in this book, once dropped his pen onto the floor in a lecture. He muttered as he stooped to pick it up, “I hate gravity.” Then, as he walked to the blackboard to continue his line of thought, he added, “But do you know what? Gravity doesn’t care! It will always pull things down, and I may as well plan on it.” At a more serious level, the desirability of aligning our actions with the more powerful laws of nature, society, and psychology, in order to lead a productive life, is a central theme in many works,
