The founding of the Laboratory of Applied
Psychology at Yale University and the founding of Alcoholics Anonymous, both occurring in the 1930s, were instrumental in bringing this
about. Also in the 1930s, a recovering Bostonian, Richard Peabody,
first began to apply psychological methods to the treatment of what he
termed alcoholism. He replaced the terms “drunk” and “drunkenness”
with the more scientific and less judgmental “alcoholic” and “alcoholism.” At Yale, Yandell Henderson, Howard Haggard, Leon Greenberg,
and later E. M. Jellinek founded the Quarterly Journal of Studies on
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