The rareness of deep work, I’ll argue, is not due to some fundamental weakness of the habit. When we look closer at why we embrace distraction in the workplace we’ll find the reasons are more arbitrary than we might expect—based on flawed thinking combined with the ambiguity and confusion that often define knowledge work. My objective is to convince you that although our current embrace of distraction is a real phenomenon, it’s built on an unstable foundation and can be easily dismissed once you decide to cultivate a deep work ethic.

