What’s the impact of our current e-mail habits on the bottom line? Cochran had to conduct a company-wide survey and gather statistics from the IT infrastructure. He also had to pull together salary data and information on typing and reading speed, and run the whole thing through a statistical model to spit out his final result. And even then, the outcome is fungible, as it’s not able to separate out, for example, how much value was produced by this frequent, expensive e-mail use to offset some of its cost.
