Why do so many follow the lead of the Boston Consulting Group and foster a culture of connectivity even though it’s likely, as Perlow found in her study, that it hurts employees’ well-being and productivity, and probably doesn’t help the bottom line? I think the answer can be found in the following reality of workplace behavior. The Principle of Least Resistance: In a business setting, without clear feedback on the impact of various behaviors to the bottom line, we will tend toward behaviors that are easiest in the moment.