So much of marketing and culture is about consumption, because that’s where the money is. We measure, tweak, and improve the way we buy and sell, because that’s all in a good day’s work, at least in a society where money is the thing we measure and try to grow. But consumption is not why we’re here, consumption is not the point. The very same dynamic that is changing the world of marketing is changing the way we govern ourselves, raise our families, and take care of our health. The bell curve (and its spread) has an impact on our ideas and our culture, regardless of whether we are buying,
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