Either you’ll want to spend your time and effort betting on mass and the status quo—and trying to earn your spot in this crowded mob—or you’ll abandon that quest and realize that there are better opportunities and more growth if you market to and lead the weird. Two decisions you’ll need to make within the hour: 1. Do you want to create for and market to and embrace the fast-increasing population that isn’t normal? In other words, which side are you on—fighting for the status quo or rooting for weird? and 2. Are you confident enough to encourage people to do what’s right and useful and
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