Our culture, particularly in the United States, is still about buying stuff. And weird would go only so far as a cultural force here if there weren’t souvenirs and junk to buy to fuel our weirdness. Without stuff to buy to support our passions, I fear that many of our passions would fade. Never fear. Marketers have shifted gears and are leading the push to weird. The smart ones are in fact comarketing with parts of the market instead of marketing at the masses.
