“The truth is, most pilots don’t test well,” Warren Littlefield observes, because “audiences do not respond well to things that are new or different.” Audiences don’t have enough experience: they simply haven’t seen a lot of the novel ideas that landed on the cutting-room floor. “The Seinfeld testing should put an end to all conversations about testing, ever. Please don’t tell me my show is going to come down to twenty people in Sherman Oaks,” comedian Paul Reiser says. “I’ve never been to any testing that’s any good.”
