Its fatal error, he argues, was naming the movement after the radical tactic of camping out, which few people find attractive. He believes that had the group simply relabeled itself “The 99 Percent,” it might still exist. The Occupy name “implied that the only way you could belong was if you dropped everything you were doing and started occupying something,” Popovic writes. “Occupying is still just a single weapon in the enormous arsenal of peaceful protest—and, more to the point, one that tends to invite only a certain type of dedicated person.
