Avoid “Ta-Da” Moments As designers, it is common for us to take the information we gather during research and analysis to our desks and work like a mad scientist on our creations. When the time is right we emerge with grand plans to show our awesome design to the team. We unveil our creation: “Ta-da! Look what I’ve made.” And then we wait for the applause... Crickets The response we get is often not what we’d hoped for. Most, if not all of the people we’re revealing our designs to are just seeing the designs for the first time and can only really have a gut reaction to what they are seeing.
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